It’s crucial for businesses in the service industry (especially physiotherapy practices) to be aware of the importance of social media marketing in advancing their services. In a nutshell, social media marketing is a method used to obtain traffic or attention by maximizing social media platforms.
These include popular sites like Facebook, Twitter, Instagram, LinkedIn, and Pinterest to draw attention to your practice and promote your services. Every site has its respective audience, so promoting to various social media channels gives you the chance to speak to a diverse audience.
Over 3 billion people are on social media every month. This raises the importance of leveraging social platforms to connect with your target customers, strengthen your brand, and increase your sales. In addition to reaching your marketing objectives, social media marketing for physiotherapy clinics is a great tool to engage and interact with your client.
Social media allows you to churn out various types of content that are not only relevant to your business, but also those that entertain your audience. You can share anything from quotes, to memes, to behind-the-scenes photos or videos of your physiotherapy practice.
If you need help with developing an effective social media marketing strategy that showcases your physiotherapy practice and at the same time attracts your prospective clients, Physio Marketing is here for you. Our goal is to take the load of marketing strategies off your plate so you can focus your time and attention on growing your business.
Gain a Better ROI With Our Social Media Marketing for Physiotherapists
Great social media marketing tactics could earn physiotherapy clinics a significant Return On Investment (ROI) since social media has a huge influence on how most people nowadays (especially millennials) make decisions with their health.
About 40% of the younger population choose their healthcare provider based on how trustworthy and credible they present their services, credentials, and facilities online. That’s why it’s important to build a strong visibility on social media to win new clients.
At Physio Marketing, we help you create social media content that is:
- High-quality as it is Engaging – We specialize in creating engaging content for different types of audience. Be it a short explainer video of your services, stimulating questions, or inspiring quotes, we can do the lot.
- Targeted – We create content that’s not only engaging but also primes your followers to head over to your website and contact you before your competitors.
- Created for Long-Term Connection – Your social media content is designed to be shared in a long-term basis to let people receive consistent updates about your company.
Our Social Media Marketing Process for Physiotherapists
At Physio Marketing, we combine the best practices in social media marketing and SEO to give you the traction you need. We carry out your strategy with oversight from your designated account manager.
Conceptualizing the Strategy
Part of your onboarding process is the creation of a social media strategy that’s aligned with your marketing objectives. In this phase, our social media team also consider the challenges and opportunities that your physiotherapy clinic is encountering in terms of marketing.
We pool all needed information to create content around your products and services. From this content, our social media marketing and SEO specialists develop high-quality social posts that speak more about your company, boost your brand, and lead people to your website.
You can entrust this process in the hands of our social media team. We publish your posts for you on all your social media accounts. Our content manager oversees the publishing of your posts and ensures that every single post is beautifully designed and proofread before it goes live.
We consistently keep track and measure the performance of your campaign. In this stage, we evaluate which posts are working and which aren’t so we can come up with a new strategy. Physio Marketing also keeps an eye out on your competitors’ strategy to keep you on top of the competition.
If you’re onboard with us in growing your business through effective and high-quality social media marketing for physiotherapists, call the experts at Physio Marketing today. Start your journey to a successful business with a FREE website audit!